Services
Competitor Analysis
Are your competitors' websites ranking higher than you? Does their web design look more attractive? Does their web copy look more professionally produced? Do your competitor websites have copywriting on their sites which has a spark which you feel you would like to emulate?
As part of our SEO services we can identify and review your major competitor websites in depth.
Understanding who your competitors are and what they are doing right and wrong will give you a competitive advantage which could make a significant difference in the fortunes of your business website.
In recent years many website businesses have been able to make enormous gains, including domination of various market segments, by applying competitive business intelligence insights with strategic SEO and online marketing, particularly in the areas of local search.
SEO competitor analysis does not involve doing anything unethical. It is merely good business practice equipping you with actionable insights and intelligence to allow your website business to succeed.
By understanding the marketplace from an SEO point of view and developing a strategic SEO plan you can prevent yourself handing your competitors open goals to score in.
Our competitor analysis will provide insights & drive action
Competitor analysis can work for your website by assessing:
- Levels of site optimisation
- Organic search rankings
- SEO keyword & PPC strategies
- Social media strategy
- Levels of paid advertising
- Targeted keywords
- Keyword successes
- Quality of content
- Quality of design
- Offsite marketing
- Linking structure
- Inbound links
- Google page ranks
- Overall quality & appearance
Not everyone has an extensive budget so monitoring your competitors' keyword choices and strategies can give you an important leverage and help you gain an advantage when it comes to maximising ROI and the payback from any investment in SEO.
By assessing what your competitors are up to we will be able to direct your SEO campaign strategically.
If you need detailed work in this area at Overtake we can provide comprehensive competitor analysis reports with SEO suggestions and recommendations.
These can be part of a one off SEO service or as regular reporting and monitoring as part of any ongoing SEO package or contract service you require.
A level of competitor analysis is also built-in to any SEO campaign we are involved in to assist in the creation of keyword choices, including any off the shelf SEO package you purchase from us.
Competitor analysis is especially important in terms of keyword analysis and SEO content.
Competitor analysis monitoring
Three easy steps...
- Find out what your competitors are up to
- Develop, modify your SEO plan appropriately
- Sit back and reap the benefits
Of course research means little without the creative insights and business savvy to deliver real actionable programmes to improve traffic and rankings.
Where do you want to be? What do you want to achieve?
Our reporting and data is customer as well as company centred, i.e. everything we do is based on delivering SEO that creates better value and impacts on your business in order that you can connect better with customers and match your business goals.
Our analytics experts are compliant with various keyword tools, competitor analysis tools, and are at ease with assessing quantitative and qualitative data... but at the end of the day all they are really interested in is asking questions about how things can be better for your website and how your website can achieve more for your business...
That's why we take competitor analysis seriously as part of our SEO and web marketing services and the same goes for analytics data.
Find out more?
If you are looking for an intelligent business intelligence solution for your website our SEO competitor analysis can help.
