Google Analytics

Where do you want to go? What do you want to achieve?

• We do Google Analytics. We understand Google Analytics.
• We can install Google Analytics on your website.
• We can provide you with creative, tailor made feedback and analysis on your website's performance.

What's more we use intelligent analysis to ask real relevant questions about your website's online performance and provide solutions to boost that performance.

• Why are online customers visiting your online cart but not buying?
• How can you improve revenue?
• How can you direct more online visitors to your sales page?
• Why is no one reading your blog or news page?
• Why do customers like some pages but not others?

We focus on:

• Task completion rates
• Conversation rates
• Rankings & traffic data
• Your branding credibility
• The customer experience

We make sense of your web analytics data from the point of view of your site's rankings, hits, new site visitors, and the full user experience including where people go, what they do, when they arrive, when they go and even what they are thinking of while browsing your website.

What problems are customers encountering? Is anything hindering them from making contact or buying online? What effect is your website having on offline as well as online sales?

We analyse Google SEO performance:

• Benchmarking
• Visitor trends
• Unique visitors
• Visitor loyalty
• Depth of visit
• Bounce rates
• Keyword choices
• Sales tracking
• Referral sites
• Search phrases
• Repeat visitors
• Conversion tracking
• Entry pages
• Mobile tracking
• Time on site
• Exit pages
• Campaigns analysis
• Multi-channel marketing
• Internal site search
• Page views
• Trending campaigns

And more...

Who, where, what, when and why are visitors experiencing your site and taking up or not taking up your services?

We can provide a full range of site analytics data & analysis

We can help you develop a successful web analytics strategy so you can make informed decisions about changes to your site, PPC campaigns, and gain a rich insight into your site's performance, including segmentation of services online.

Regular daily, weekly or monthly reporting, an easy to read analysis of your site's search engine traffic and customer experience - Google web analytics reporting, tailor made to suit your requirements.

As part of our web analytics services we can provide ongoing detailed analysis of your search engine traffic data offering either Google Analytics software analysis or analysis from another web analytics programme.

We can help you choose the best analytics tool for you.

We can help you optimise your site and develop an SEO strategy to help increase your traffic and conversions rates.

We can help you place Google Analytics software on your site and provide you with intelligence led insights into how your site is performing, including recommendations on what to do next, to help improve your Returns On Investment (ROI).

We can handle:

• Google Analytics set up
• Detailed site analysis
• Regular reporting

Creative Google Web Analytics Team

Good web analytics analysis has nothing to do with the amount of data or the type of tools used. It is purely about insight, creativity and experience, the ability to provide intelligence led insights into search engine statistics and wider industry, economic and cultural happenings as well as most important of all the user experience specific to your site.

Ultimately the goal is to provide concrete ideas for real actionable outcomes for SEO, web design, on and offline marketing and business investment choices and strategies.

Intelligent solutions

Data is good, insights are better...we will not just look at your traffic and statistics we will get to know you and your business and ask you pertinent questions. By understanding your ambitions, priorities, concerns and answering your questions we can provide a better service. We will strive hard to provide genuine creative and performance driven insights.

We are experienced analytics users offering simple, perceptive and intelligent solutions to help your business grow.

Want to notch up a gear?

If you are interested in improving the fortunes of your website, wondering how to improve branding, customer sales and understand which areas of your company are performing online and which aren't then contact the Overtake team...

Don't take your website data for granted. Take control of it.