Keyword Analysis

Having great creative copy on your site and a fabulous design is one thing.

All very well for showcasing your services when you hand out your business card.

But what if no one can find your site online?

That's where incisive keyword analysis comes in.

Smart Google keyword analysis is probably the single most important part of any SEO campaign.

Keyword choices for your website home page and for other individual pages are not only crucial in maximising the effectiveness of your onsite SEO campaign but form the bedrock of other aspects of good SEO, such as link building, Social Media Optimisation (SMO) and wider internet marketing strategies such as competitor analysis, PPC and SEO press release campaigns.

How does keyword analysis work for SEO?

Keywords, also referred to as keyword phrases, are the single words and more often than not short phrases of a few words that people type into the search engines to find the things they are looking for.

If you optimise your site effectively with relevant keyword choices you will be providing the correct information to Google and the other major search engines about who you are and what you are all about...

By providing the right amount of relevant keyword content on your site in the right places you provide Google with the correct pointers for it to bring up your website when people are making relevant searches.

You make it easy for Google to find your site when people search for what you do.

At the end of the day what better visitors to your site can there be than those who are actively looking for your business or the type of product, service or information you are providing?

Our Keyword Analysis Service

At Overtake SEO we understand the importance of correct keyword research and are familiar with how the entire process works.

That's why a major element of our SEO Services is up-to-date keyword analysis and research.

While there is no magic formula our keyword team are highly experienced on market leading websites, achieving desirable results for clients interested in this important aspect of SEO, and they can help you too...

Our Google keyword analysis service can help direct exactly the sorts of people to your site that you want to attract, and in increasing numbers than before.

Features of our keyword analysis and SEO services include:

• Keyword research for your products & services.
• Competitor analysis.
• Branding keyword analysis.
• Research into target audiences.
• Regional & global keyword analysis.
• Localised keyword analysis.
• Url optimisation.
• Html page title optimisation.
• Meta tag optimisation.
• Text & image keyword formatting.
• Keyword density page formatting.
• Keyword friendly design & text development including h1 headings, font, page titles, use of bold, etc.
• User & SEO friendly copywriting.
• SEO article writing, product guides, etc.
• Link building.

Our approach is purely natural, organic and above board, and follows guidelines laid down by Google itself as well as insights gained from our experience and training.

Benefits of effective keyword analysis:

• Higher relevant rankings for important keyword choices.
• Higher click through rates: because searchers will see keywords relevant to their choices.
• More conversions: correct keywords attract relevant potential customers.
• Effective keyword analysis forms a good basis for future site development and internet marketing because correct keyword choices for your site lay the foundation for new page additions, social media set up and other services, all of which can be synchronised accordingly as part of a far reaching SEO strategy (see our SEO packages page).

Professional Services, Professional Results

The Overtake team are trained in the best keyword research tools and can provide systematic reports detailing the progress of keyword choices for each page.

At all times we remain diligent and focused on your business priorities and will amaze you with the level of dedication we provide to your cause.

Remember, improving your rankings for truly relevant and competitive keywords for your business can have a tremendous impact on the returns on your investment.

For a free quote and answers to all your questions about our Google keyword service, and the wider SEO services we provide, do not hesitate to contact us.