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	<title>Overtake SEO</title>
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	<description>Manchester SEO</description>
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		<title>Effective Keyword Content</title>
		<link>http://www.overtakeseo.com/overtake-seo-blog/manchester-seo/effective-keyword-content/</link>
		<comments>http://www.overtakeseo.com/overtake-seo-blog/manchester-seo/effective-keyword-content/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 13:34:14 +0000</pubDate>
		<dc:creator>overtakeseo</dc:creator>
				<category><![CDATA[Manchester SEO]]></category>
		<category><![CDATA[keyword]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.overtakeseo.com/overtake-seo-blog/?p=38</guid>
		<description><![CDATA[Need to know how to create an effective keyword policy for your website?
We would like to share with you some of the secrets of creating clever keyword content for your SEO campaign.
But first let’s talk about why keywords are so [...]]]></description>
			<content:encoded><![CDATA[<div class="innerhead01">Need to know how to create an effective keyword policy for your website?</div>
<h3>We would like to share with you some of the secrets of creating clever keyword content for your SEO campaign.</h3>
<p>But first let’s talk about why keywords are so important.</p>
<p>To generate an effective SEO marketing campaign you need keyword content that works.</p>
<h3>Why is clever keyword content so important for your SEO campaign?</h3>
<p>Intelligently and creatively produced keyword content is crucial for your SEO strategy for a number of reasons.</p>
<p>You need keywords that will maximise the relevance of your site for the search engines so that they know you are worth ranking in their results pages for the most popular and relevant searches in your business category. Ultimately, effective keyword content is also important for developing your business branding, and increasing sales and conversions.</p>
<p>When used appropriately and researched properly the correct choice of keywords will not only enhance your site and maximise its ability to retain existing customers but also help it connect with greater numbers of new customers.</p>
<p>Put simply, you need relevant keyword content to connect with people searching online for what you are providing.</p>
<p>You need keywords in your website copywriting which tell people what you are doing is relevant to them.</p>
<p>And based on these fundamentals you need to develop your SEO marketing strategy with the idea that keyword research and implementation is absolutely vital.</p>
<p>Not only is all good SEO based around intelligent keyword research and its application, keyword content is essential for a successful SEO campaign if you want to compete with major competitors.</p>
<p>However, there are pitfalls to be avoided.</p>
<p>Keyword stuffing needs to be shunned at all costs. While being aware of the relevance of keywords in your content is one thing, keywords are at the end of the day words that need to be used sensitively and intelligently and only added to your site content if truly relevant for your website. As long as they are used naturally there should be no problem.</p>
<p>However, rather than liberally sprinkling your keywords across the page often creating a simple targeted approach on a page can work greater wonders and help to achieve high rankings. This can involve understanding that having a primary and secondary keyword per page, or at best two or three main keywords, instead of trying to have too many keywords stuffed on a page is a good approach.</p>
<p>Too many keywords littered on a page can be counter-productive for a number of reasons &#8211; in terms of diminishing the relevance of your page for Google and also because it creates a poor user experience for your customers.</p>
<p>However, if you manage to produce your content cleverly, especially when combined with a wider marketing strategy including link building and social media marketing &#8211; the results can be very impressive indeed and turn out to be very cost-effective marketing. Ultimately that means more traffic to your website and more business which is great news for everyone concerned with your site.</p>
<p>As such, either long or short copy on your site should be created based on the unique requirements of your website and your business, and the requirements of the individual pages of your website.</p>
<p>Likewise, often it is knowing about what to avoid as much as what to do.</p>
<p>Things to avoid include creating duplicate keyword content throughout your site as well as creating multiple sites with the same content.</p>
<p>A definite no, no.</p>
<p>Google does not like this because it does not create value for its customers.</p>
<p>Likewise long lists of keywords on a page form part of a big range of tactics that can be totally frowned upon by Google and equate to spam.</p>
<p>As such badly researched and produced keyword-content can lead to sites being downgraded on Google and is one of the reasons why many SEO campaigns fail to get off the ground.</p>
<p>As such too aggressive or overly self-promoting SEO campaigns can equally die a sudden death online if not managed properly.</p>
<h3>Keyword Strategies</h3>
<p>There is also the fact that so much inappropriate advice is flying around online about SEO and keyword strategies in general, that it can be difficult for businesses to know how to launch their campaigns.</p>
<p>Many SEO campaigns fail to get off the ground because they are either too confident i.e. based on a little bit of SEO information but used inappropriately.</p>
<p>Or they struggle to find focus due to the following of SEO advice which attempts to over complicate and even mystify how it all works.</p>
<p>Effective SEO keyword content is actually quite a simple approach based on understanding basic principles but for many people it is difficult to learn.</p>
<p>At its simplest and most effective great SEO keyword content should be the focus of a user friendly site, crafted and designed for purpose with intelligent and natural keyword use throughout, all of which attracts visitors online and then successfully invites them to build a relationship.</p>
<p>It’s also about knowing about meta data and design best practices and having targeted approaches for your pages based on relevant research.</p>
<p>As such keyword content is a major fulcrum of SEO approaches and the good news is it is possible to implement to achieve success as long as you know how.</p>
<p>Of course for those trying for the first time, experimentation with keyword content will often involve a series of mistakes that can mean it can take a long time to achieve the higher ranks and other successes you are looking for.</p>
<p>In some cases due to a lack of experience in marketing, editorial and web design it can be very difficult for some in-house staff in both small and large businesses to get to grips with SEO and implement it successfully.</p>
<h3>SEO Advice</h3>
<p>These days there is a lot of advice around but who do you turn to to learn about SEO quickly?</p>
<p>That’s why the support from experienced practitioners is so important. Often the best practitioners combine skills such as solid academic or scientific research skills as well as a genuine long-term interest in the creative industries, editorial standards, business management, web development and entrepreneurialism and a range of other skills which all stay focused on website performance.</p>
<p>At the end of the day the choice of keywords for your site will be the bread and butter of your SEO campaign. But a successful campaign will only be achieved through a combination of best practice, whilst retaining a confidence to experiment and be creative.</p>
<p>It’s not always straightforward but there is a formula that can be developed to enable business growth online, and it can be obtained by getting to grips with the ideas and best practices outlined in this article.</p>
<p>For those that do go on to understand how keyword content works, it can lead to enormous dividends for your website business.</p>
<div class="innerhead02">Overtake SEO: Keyword content creators, business savvy online strategies</div>
]]></content:encoded>
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		</item>
		<item>
		<title>SEO Ranking Reports</title>
		<link>http://www.overtakeseo.com/overtake-seo-blog/manchester-seo/seo-ranking-reports/</link>
		<comments>http://www.overtakeseo.com/overtake-seo-blog/manchester-seo/seo-ranking-reports/#comments</comments>
		<pubDate>Sat, 05 Nov 2011 09:33:22 +0000</pubDate>
		<dc:creator>overtakeseo</dc:creator>
				<category><![CDATA[Manchester SEO]]></category>
		<category><![CDATA[ranking]]></category>
		<category><![CDATA[reports]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.overtakeseo.com/overtake-seo-blog/?p=32</guid>
		<description><![CDATA[Need a little advice on how to monitor and make sense of your search engine rankings?
Read on&#8230;
We can provide you with some free advice on how to make sense of your current SEO ranking reports &#8211; and also how to [...]]]></description>
			<content:encoded><![CDATA[<div class="innerhead01">Need a little advice on how to monitor and make sense of your search engine rankings?</div>
<h3>Read on&#8230;</h3>
<p>We can provide you with some free advice on how to make sense of your current SEO ranking reports &#8211; and also how to develop your own search engine ranking reports.</p>
<p>Whether you are a novice to SEO, a self-starter or even a more advanced SEO consultant, working in-house or freelance &#8211; Overtake SEO provides a full range of SEO ranking and search engine report services that can make a difference to your business.</p>
<p>Our search engine reports are developed around serious business intelligence.</p>
<h3>Why?</h3>
<p>Because at Overtake we take your SEO seriously and that means we like to monitor search engine rankings in an intelligent and dynamic way.</p>
<p>We pride ourselves on our ability to compile serious search engine ranking reports for you that can deliver business intelligence to make your online business grow.</p>
<p>Because although rankings are only one part of the <a href="/search-engine-optimisation-manchester">Search Engine Optimisation</a> (SEO) and <a href="/search-engine-marketing-manchester">Search Engine Marketing</a> (SEM) mix, achieving good organic search engine rankings for appropriate keyword terms is absolutely crucial for any SEO campaign.</p>
<h3>How does it work?</h3>
<p>The whole point of monitoring rankings is to establish how any SEO keyword campaign is doing in terms of achieving high ranks for relevant keywords.</p>
<p>A key outcome in the perfect world is the delivery of high rankings for keyword terms that are highly relevant to the website in question, especially high volume traffic keyword terms.</p>
<p>Whether it be a business service, product for sale or whatever &#8211; the name of the game is achieving high ranks on Google for keywords and key phrases that are extremely relevant&#8230; and ideally very popular in terms of the objectives of the business services or products that you are offering, or whatever goal you have for your website.</p>
<p>It could be a phrase like Manchester SEO or Manchester SEO services for a <a href="/">Manchester SEO</a> company.</p>
<p>Or a term like Manchester hotel or UK business services.</p>
<p>Any keyword terms that are likely to generate common search traffic to your door.</p>
<p>So how does it work?</p>
<p>It&#8217;s straightforward&#8230;</p>
<p>Overtake SEO&#8217;s services in line with any professional SEO campaign service, aims to provide higher rankings for relevant keyword terms but the only way to check that is to monitor ranks on a regular basis.</p>
<p>Effective SEO monitoring is partly about experience and intelligent insight gathering but also understanding how your site is ranking over a period of time.</p>
<p>Regular SEO ranking reporting, rather than occasional sporadic checking, is necessary in order to gather seriously worthwhile business intelligence that can feed back into your overall SEO campaign.</p>
<h3>How do you begin?</h3>
<p>Once you have decided what keywords you are focusing on you need to start tracking them.</p>
<p>Analytics data is useful but a dedicated report building software which shows your rankings for multiple search engines is also advisable.</p>
<p>Adopting an arbitrary system that shows things like overall rankings over time will allow you to make real intelligent decisions on your SEO spending, any site changes you have made, budgets for advertising spend.</p>
<p>It can provide a whole range of insights into how, why and where you should be developing your online business.</p>
<p>Advanced monitoring reports also offer performance metrics such as comparisons with your competitors or analysis of rankings via different segments of your site or services.</p>
<p>Because SEO ranking reports are part of our <a href="/">Manchester SEO</a> packages you can rely on Overtake SEO to provide thorough and intelligence driven reports for you tailored to your business objectives online, no matter what the size of your website or scale of your web marketing campaign.</p>
<p>Feel confident that our reports are detailed, insightful and easy to follow and provide data from different places to fully inform your Search Engine Optimisation (<a href="/manchester-seo-services">SEO</a>) and Search Engine Marketing (SEM) campaigns, including any <a href="/social-media-marketing">social media</a> development and other wider marketing and business strategies.</p>
<p>Our highly flexible reports are fully tailored and can be integrated with traffic information, conversions and other analytics data.</p>
<h3>Bespoke SEO packages</h3>
<p>Fortunately, they form part of our bespoke SEO packages services which also involve report writing and consultancy based on your individual business requirements.</p>
<p>However, if you do not want to let us handle your SEO ranking reports as part of an <a href="/seo-packages-prices">SEO package</a> perhaps, or even a wider more specialised SEM campaign, and are interested in keyword monitoring yourself, here&#8217;s the thrust of what you need to do.</p>
<p>Develop a scientific approach &#8211; a Microsoft Excel spread-sheet is useful to list your keywords.</p>
<p>Create regular time slots to monitor your keywords by searching on Google. Once or twice a week you can check your rankings, for instance.</p>
<p>You can compile the files for a variety of search engines if you like: Yahoo, Bing or others.</p>
<p>A good tip is also to make sure you&#8217;re logged out and web history is turned off so as not to skew search results based on your previous searches.</p>
<p>Many people are manually checking rankings and think they are top of the rankings, but actually they aren&#8217;t!</p>
<p>I.e. your website might rank artificially higher due to your previous searches for your own site.</p>
<p>Another thing is the routine &#8211; it&#8217;s only over time that trends will occur and you can make some of your intelligence gathering pay off.</p>
<p>Make notes, again time-dated of anything interesting so you or your SEO consultant can advise you on what business gains can be made or suggest content changes.</p>
<p>Of course it might just be cheaper and less time consuming to let a trusted professional handle the whole thing.</p>
<p>In any case, over time this systematic approach can pay great dividends and really help to develop and nurture your SEO campaign to help your website business get to where you want it to be.</p>
<p>Unfortunately it can be time consuming but no one said business is a piece of cake &#8211; or there are always going to be instant dividends.</p>
<p>And at the end of the day achieving high rankings and developing SEO rankings reports are just one part of an SEO campaign &#8211; and so business intelligence from SEO ranking reports can never be a silver bullet to transform your website into an overnight success.</p>
<h3>Integrated approach</h3>
<p>It needs to be part of a wider more integrated approach to web marketing and good business practice in general.</p>
<p>However, it&#8217;s only through developing intelligent insights into how your site is performing on Google and the other search engines that intelligent decision making can be made.</p>
<p>To ensure your site and your online business is heading in the right direction.</p>
<p>If you need to discuss SEO rankings for your website, don&#8217;t hesitate to call the fast-lane team at Overtake SEO.</p>
<p>Also if you do want to hand over the tricky stuff of SEO report writing and SEO ranking reports to us &#8211; give us a call or drop a line via our contact page.</p>
<p>We will be happy to turn your online data into real, hard, creative business intelligence that can help your business achieve what you want it to achieve.</p>
<div class="innerhead02">Overtake SEO: ranking reports that deliver</div>
<p></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Bespoke SEO Packages</title>
		<link>http://www.overtakeseo.com/overtake-seo-blog/manchester-seo/bespoke-seo-packages/</link>
		<comments>http://www.overtakeseo.com/overtake-seo-blog/manchester-seo/bespoke-seo-packages/#comments</comments>
		<pubDate>Tue, 13 Sep 2011 07:19:26 +0000</pubDate>
		<dc:creator>overtakeseo</dc:creator>
				<category><![CDATA[Manchester SEO]]></category>
		<category><![CDATA[manchester]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[seo packages]]></category>

		<guid isPermaLink="false">http://www.overtakeseo.com/overtake-seo-blog/?p=29</guid>
		<description><![CDATA[SEO packages custom built in Manchester
Our SEO packages are not just tailored to industry segments, target audiences or demographics, they are tailored to people
At Overtake SEO we live and breathe SEO but we also understand people.
At the end of the [...]]]></description>
			<content:encoded><![CDATA[<div class="innerhead01">SEO packages custom built in Manchester</div>
<h3>Our SEO packages are not just tailored to industry segments, target audiences or demographics, they are tailored to people</h3>
<p>At Overtake SEO we live and breathe SEO but we also understand people.</p>
<p>At the end of the day it’s people that will make the decision to buy your products or engage with your services.</p>
<p>That’s why all our <a href="/seo-packages-prices">SEO packages</a> are crafted around the essential basics of SEO.</p>
<p>Enabling more relevant visitors &#8211; i.e. potential customers to find your services and to like what they find. And that’s why our SEO packages are uniquely tailored around our customers, including you.</p>
<p>SEO can include so many different tasks and skills it can be overpowering and time-consuming. Social media, web content and technical optimisation, laborious link building campaigns, a fine attention to detail in all aspects of your SEO campaign is required if you are serious about achieving success.</p>
<p>Then there is the fact that web design and SEO standards, search engine algorithms, social media and consumer trends are constantly changing.</p>
<h3>SEO can be technically challenging, hard work and requires a long-term commitment</h3>
<p>The good news is that with our SEO packages you can leave all that hard work to us as we will create a tailor made campaign in conjunction with your budget; as well as your business ambitions.</p>
<p>We will keep in touch with you keeping you fully informed on progress.</p>
<p>We will maintain your website to make it appealing for visitors and for the search engines who like to reward a well maintained site with increased traffic and superior rankings.</p>
<p>And most of all we will provide not only a wide range of internet marketing services, but highly bespoke services as a fundamental given.</p>
<h3>All our SEO/internet marketing services are bespoke</h3>
<p>Even if you enlist for one of our monthly fixed price options rest assured that these business SEO packages are customised for you and will put you firmly in the driving seat.</p>
<p>We offer:</p>
<ul>
<li>A choice of three no nonsense and effective SEO packages you can buy online – Basic, Premium, Fast Lane.</li>
<li>Totally bespoke and individually crafted fixed-price business SEO packages making it easy for you to plan your marketing budget.</li>
<li>Personalised SEO packages built for you and your business requirements alone.</li>
</ul>
<h3>SEO packages custom made in Manchester for you</h3>
<p>And whichever one of our three fixed price <a href="/seo-packages-prices">SEO packages</a> you choose we will delight in ensuring cost-effective as well as highly bespoke services for you. All our SEO packages are bespoke and provide customisable levels of service.</p>
<p>Our SEO packages include regular technical maintenance of your website and content updates, performance analysis and competitor analysis, social media set up, content writing and the full range of internet marketing services such as PPC and link building.</p>
<p>Everything we do will be custom built for you including link building and Social Media Marketing, i.e. <a href="/twitter-marketing-strategy">Twitter</a> and <a href="/facebook-marketing-strategy">Facebook marketing</a>.</p>
<p>We are very clear that we provide bespoke SEO packages because every company is different and requires a personal online marketing service to ensure a successful outcome.</p>
<p>We create hand crafted links &#8211; we track our links and provide monthly reports on how your keywords are performing.</p>
<p>None of our core SEO services are machine generated instead everything is crafted intelligently by experts and specialists in each field of SEO and online marketing, including <a href="/social-media-marketing">Social Media Optimisation</a> (SMO) and <a href="/link-building-service">link building</a> campaigns.</p>
<p>Bespoke SEO packages run by serious SEO professionals with a wide range of SEO skills including on and off page SEO.</p>
<p>Essentially we are an SEO company who does not look at you as if you are a set of pound signs waiting to be twonked into the cash register. We are an SEO company who understands what you do is not the same as what other companies do in your same sector.</p>
<p>We are a company that offers highly affordable, innovatory and committed SEO over the long-term even as part of our off the shelf SEO packages.</p>
<p>A company who likes to provide SEO services in package form that are as easy to implement as one, two, three. Because we know that’s what companies want.</p>
<p>With our SEO packages you leave your online marketing in safe hands. Allowing you to get on with what you do best, running your business.</p>
<p>To find out more, visit our <a href="/seo-packages-prices">SEO packages</a> page.</p>
<p>Or read more about our extensive range of <a href="/internet-marketing-strategy">internet marketing</a> and <a href="/social-media-marketing">social media marketing</a> services.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>The Biggest Secret of Online Selling</title>
		<link>http://www.overtakeseo.com/overtake-seo-blog/manchester-seo/the-biggest-secret-of-online-selling/</link>
		<comments>http://www.overtakeseo.com/overtake-seo-blog/manchester-seo/the-biggest-secret-of-online-selling/#comments</comments>
		<pubDate>Mon, 11 Jul 2011 12:35:11 +0000</pubDate>
		<dc:creator>overtakeseo</dc:creator>
				<category><![CDATA[Manchester SEO]]></category>
		<category><![CDATA[manchester]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.overtakeseo.com/overtake-seo-blog/?p=19</guid>
		<description><![CDATA[How core customer service values work on &#38; offline 
Too many companies start down the road of wanting to provide advanced customer service but then got lost.
Online where you are not actually communicating face to face with your customers and [...]]]></description>
			<content:encoded><![CDATA[<div class="innerhead01">How core customer service values work on &amp; offline </div>
<h3>Too many companies start down the road of wanting to provide advanced customer service but then got lost.</h3>
<p>Online where you are not actually communicating face to face with your customers and with so much at stake in terms of potential revenues, it is increasingly important that these basic values of focusing at all times on customer service are remembered.</p>
<p>It&#8217;s our opinion they should be integrated into every aspect of an online marketing campaign.</p>
<p><strong>Q</strong> &#8211; Do you want to know the greatest secret of building a successful online brand?<br />
<strong>A</strong> &#8211; Customer service.</p>
<h3>Smart business intelligence</h3>
<p>Yes we know as an <a href="http://www.overtakeseo.com/internet-marketing-strategy">Internet marketing</a> / SEO company we should be bandying about ideas such as advanced competitive intelligence metrics, analysis of search engine data by industry segment, or the benefits of developing core criteria for online marketing campaigns.</p>
<p>We agree and understand that business intelligence forms a crucial part of a successful Internet marketing strategy, but amidst all the talk of Internet sales, conversions, traffic and keyword data we must never lose sight of the fact that our customers are real people, often making quite complex purchasing decisions in their own interest.</p>
<p>We need to hold their interest and treat them with respect.</p>
<p>Building business success is about people: finding the right partners, the right employees that share a similar vision of excellence and a desire to go forward, do good work and make a difference.</p>
<p>As well as having a quality product or service and a market for it, of course.</p>
<h3>Authentic communications online</h3>
<p>It&#8217;s also about connecting with customers by communicating intelligently with them and providing services that synch with their needs and what they are searching for.</p>
<p>In Internet business models, communications apply to delivering intelligent and creative web design, SEO friendly and compelling web content and simply put: incisive and contemporary business communications that reach out to a wide audience.</p>
<p>But also importantly, a focus on the small details of interaction that years ago were just taken for granted in the &#8216;real world&#8217; and make sense on a human level, especially in sales terms.</p>
<p>This includes focusing on the customer with professional courtesy where appropriate &#8211; saying thank you, acknowledging letters (emails) and finding out what customers want by asking them as individuals, and then providing the solutions that they need, rather than churning out ready-made clichés and stock answers.</p>
<p>The level of detail and commitment to your customers is just as vital in the Internet world as it is in the real world and more importantly it can quite easily be carried over into the new Internet business world, and what&#8217;s more it can give your brand a competitive advantage online.</p>
<h3>The power of generosity</h3>
<p>The power of saying &#8216;thank you&#8217; and the importance of saying &#8216;please&#8217; are just small, simple things that are often lost in the fast-paced world of today&#8217;s business environment &#8211; and sure time is money &#8211; but as many successful business people will tell you: this traditional philosophy can be of increasing importance in today&#8217;s competitive environment online.</p>
<p>No one wants to do business with a company that is slovenly or uncourteous, or for that matter a business that takes its customers for granted or spends time criticising or being superior about its competitors.</p>
<p>Why not see all your colleagues and customers as partners? And by working in partnership, achieve greater things by developing a positive customer focused brand image online and one which can match a real commitment to providing excellent products and services.</p>
<p>Some of these behaviours include saying thank you if someone gives you something, or does you a favour, reciprocating favours and not taking it for granted.</p>
<p>Increasingly these business interactions online are taking place not just via websites, but in the social media networking realm.</p>
<h3>Positive social media policy</h3>
<p>Consequently, social media policies can also rely heavily on these good manners, i.e. not getting involved in forum/blog arguments and showing respect and courtesy for other people&#8217;s opinions.</p>
<p>Acknowledging recommendations and referrals via Twitter, pinging people back when appropriate, retweeting their tweets when appropriate, referring to customers&#8217; and clients&#8217; achievements in blog posts and communicating a spirit of possibility and achievement are just some starting points.</p>
<p>With effective social media marketing, it&#8217;s all about creating a positive community and a spirit which is based on generosity and giving rather than short-term solutions and take, take, take.</p>
<h3>Focusing on quality &amp; your customers</h3>
<p>As Steve Jobs of Apple said: &#8220;It&#8217;s about a yardstick of quality. Some people aren&#8217;t used to an environment where excellence is respected.&#8221;</p>
<p>Increasingly, in recent years this has been especially true for web developers.</p>
<p>By focusing on your customers as fully realised human beings not just web clicks you will achieve greater success. You can apply this attention to detail in every aspect of your online marketing strategy, whether it be setting up blogs and social media, digital video marketing, web content or whatever it may be.</p>
<p>By building genuine trust, authenticity and personality in your online brand you can not only deliver short-term gains but long-term business success.</p>
<h3>Benefit from long-term gains</h3>
<p>You can also achieve this by attending to traditional core business values such as respect for your customers, attention to detail, courtesy and customer service.</p>
<p>Here, at Overtake SEO we believe in what we say and that means placing a high value on customer interactions and communications at every detail and every level, whether it be headings and captions, marketing messages in press releases and newsletters, digital video marketing, and all interactions on and offline.</p>
<p>Reducing the risk of losing customers to an absolute minimum is as important as putting all the work in to attract them &#8211; you can achieve success longer term and build up regular customers, recommendations and a valued brand by concentrating on the fine details of your online marketing in terms of a continual attention on the customer&#8217;s requirements.</p>
<p>Well measured, well optimised and well executed SEO and online marketing is about focusing on giving the best experience possible to the customer at all times during their interactions with you and any content that they encounter.</p>
<p>At the end of the day good Internet marketing is about delivering a fantastic experience for customers.</p>
<h3>Core business values work online</h3>
<p>Our online marketing services concentrate on key business values such as:</p>
<ul>
<li>Creating a positive atmosphere for your customers</li>
<li>Building trust and authenticity</li>
<li>Highlighting trust and branding reputation</li>
<li>Emphasising the benefits and value your services and products provide</li>
<li>How easy, safe and secure it is to do business with you</li>
<li>Communicating to your customers respectfully as real people</li>
<li>Showing what a great company you are to do business with</li>
</ul>
<p>Articulating these factors into your online marketing and <a href="http://www.overtakeseo.com/search-engine-optimisation-manchester">SEO strategy</a> can help you keep ahead of many of your competitors, who are just simply failing to tap into what Steve Jobs and other successful business pioneers value time and time again as high benchmarks that equate with a high level of success.</p>
<p>It is a race. Don&#8217;t get left behind by repeating the wrong messages and ideas to your customers. Instead, choose a carefully, tailored approach that understands online marketing inside out but also keeps in touch with these core, positive values &#8211; that the customer comes first.</p>
]]></content:encoded>
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		<title>The Benefits Of A Combined SEO/SEM Strategy</title>
		<link>http://www.overtakeseo.com/overtake-seo-blog/manchester-seo/the-benefits-of-a-combined-seosem-strategy/</link>
		<comments>http://www.overtakeseo.com/overtake-seo-blog/manchester-seo/the-benefits-of-a-combined-seosem-strategy/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 17:00:19 +0000</pubDate>
		<dc:creator>overtakeseo</dc:creator>
				<category><![CDATA[Manchester SEO]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[manchester]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.overtakeseo.com/overtake-seo-blog/?p=15</guid>
		<description><![CDATA[Let&#8217;s talk SEO rock n roll
Are you a company who wants to drift down the business highway in the slow lane, with occasional forays into the middle lane to nod you out of your snooze?
Or do you want to achieve [...]]]></description>
			<content:encoded><![CDATA[<div class="innerhead01">Let&#8217;s talk SEO rock n roll</div>
<h3>Are you a company who wants to drift down the business highway in the slow lane, with occasional forays into the middle lane to nod you out of your snooze?</h3>
<p>Or do you want to achieve the dizzying delights of high energy traffic in the fast lane, and really get to where you want to go in terms of your business goals? </p>
<p>If you are truly ambitious about expanding your company let us tell you how&#8230;</p>
<p>You do need a combined organic SEO / Search Engine Marketing approach&#8230;</p>
<p>Put it this way&#8230;</p>
<p>While organic <a href="http://www.overtakeseo.com/search-engine-optimisation-manchester">Search Engine Optimisation</a> is crucial for any business seeking to expand via the power of the internet, and we put great store in it: SEO content, site optimisation and development&#8230;</p>
<p>In terms of our <a href="http://www.overtakeseo.com/manchester-seo-services">Manchester SEO services</a>, however, it is only one part of what we can do for you.</p>
<p>Organic search visits offer an element of trust and connectivity, branding authenticity, connecting you direct with online surfers, who are searching, well, for you&#8230;</p>
<p>A great organic search campaign is critical but when combined with online advertising, such as PPC and forms of internet marketing such as Social Media Networking the sky really is the limit for your business.</p>
<p>Consider these benefits of PPC advertising:</p>
<ul>
<li>Immediate exposure high on Google to those seeking exactly what you do.</li>
<li>Great ROI, depending on your budget the more you put in the greater your gains&#8230;</li>
<li>Complete flexibility and control over the amount you spend, where and when.</li>
</ul>
<p>If you have all that targeted traffic to your site directed from PPC and other sorts of online advertising and you have a well edited, optimised and maintained website, then bingo.</p>
<h3>Say hello to lots of new business</h3>
<p>Then there&#8217;s the benefits of Social Medial Optimisation (SMO).</p>
<p>So much is being talked about right now in terms of Social Media Marketing.</p>
<p>It&#8217;s like you just have to open that Facebook, Twitter account or blog and hey presto.</p>
<p>Wrong.</p>
<p>It takes lots of time and work and strategy but more important than anything: genuine commitment, authenticity and inspiration.</p>
<h3>Yes the benefits of Social Media Marketing can be impressive</h3>
<p>Social media is transforming the way many of us do business, expanding our horizons in ways, especially in terms of niche marketing, that can go far beyond that of organic search engine traffic.</p>
<p>The Facebook community alone is gigantic. On account of its membership numbers it would be the third largest country in the world by population right now.</p>
<p>It has been adding 100 million subscribers per month&#8230;</p>
<p>Goodness me!</p>
<p>Yes &#8211; China, India, Facebook&#8230;</p>
<p>The USA would be next, sorry Barack!</p>
<p>Social Media Marketing is a huge market and all you need to do to start is say hello, start connecting and have great communications, but too many people are rushing in with sloppy ideas and content, and doing more harm than good.</p>
<p>Twitter like Google will bar you if your aggressive marketing gets up its nose and for many companies operating social media accounts for business, they are simply wasting their time by not connecting in the right manner to the right people with content and dialogue that can really help their business thrive.</p>
<p>You need someone who categorically understands social media and will apply a highly developed and thought through approach based on your individual requirements.</p>
<p>Also one that is 100 per cent genuine, inspired and committed to helping you achieve the tangible benefits for your business that you crave, whether it be branding credibility, new sales, ad conversions, new partnerships and collaborations, staff recruitment or whatever.</p>
<p>Social Media Marketing is a massive topic and at Overtake we are embracing this social business revolution big time.</p>
<p>You can find out more about our wider Social Media Marketing and Search Engine Marketing approach at our <a href="http://www.overtakeseo.com/twitter-marketing-strategy">Manchester Twitter Marketing</a>, <a href="/facebook-marketing-strategy">Facebook Marketing</a> and <a href="http://www.overtakeseo.com/social-media-marketing">Social Media Marketing</a> pages.</p>
<h3>Or why not follow us on <a href="http://twitter.com/overtakeseo">Twitter?</a></h3>
<p>The same goes for our other marketing and SEO services which can be developed into a fully integrated Search Engine Marketing package for you, including link building, SEO PR campaigns, article marketing and other forms of online advertising and internet marketing that can really ramp up your business online.</p>
<p>We understand the power of a fully cohesive and far reaching social media, search marketing and SEO policy.</p>
<p>If you are becoming alert to the benefits of the multiple marketing opportunities currently available online or are someone who is just dissatisfied with their current Search Engine Marketing provider, why not contact Overtake SEO and let us help you get to where you want to be?</p>
<p>By integrating all the major SEO and <a href="http://www.overtakeseo.com/internet-marketing-strategy">online marketing</a> strategies together to promote your business via the web, and having one agency handle the whole caboodle, you can enjoy all the benefits that are available to you, including increased traffic, conversions and better branding integrity.</p>
<h3>If you want to reach the fast lane, you need our customised SEM services</h3>
<p>Why not browse our <a href="http://www.overtakeseo.com/search-engine-marketing-manchester">SEM</a>, <a href="http://www.overtakeseo.com/seo-packages-prices">SEO packages</a> pages and find out more?</p>
<p>Or contact us now to discuss the development of your fully fledged SEM campaign, which we guarantee will be 100 per cent focused on your business goals.</p>
<p><a href="http://www.overtakeseo.com/contact-manchester-seo-consultancy">Contact Overtake SEO</a>, Manchester, England.</p>
<div class="innerhead02">Overtake SEO &#8211; tailor made Search Engine Marketing packages, highly creative &amp; experienced team, dedicated to your business</div>
<p><!-- innerhead02 --></p>
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		<title>Growth in E-commerce &amp; Internet Search Continues to Amaze</title>
		<link>http://www.overtakeseo.com/overtake-seo-blog/manchester-seo/internet-search-growth/</link>
		<comments>http://www.overtakeseo.com/overtake-seo-blog/manchester-seo/internet-search-growth/#comments</comments>
		<pubDate>Tue, 31 May 2011 09:47:26 +0000</pubDate>
		<dc:creator>overtakeseo</dc:creator>
				<category><![CDATA[Manchester SEO]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[manchester]]></category>
		<category><![CDATA[overtake]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.overtakeseo.com/overtake-seo-blog/?p=8</guid>
		<description><![CDATA[Internet retailing and search traffic for business services continues to astound in 2011 and that means that SEO is as vital as ever.
Why?
Because while economic downturn continues to affect many sellers on the high street, in contrast internet business models [...]]]></description>
			<content:encoded><![CDATA[<div class="innerhead01">Internet retailing and search traffic for business services continues to astound in 2011 and that means that SEO is as vital as ever.</div>
<h3>Why?</h3>
<p>Because while economic downturn continues to affect many sellers on the high street, in contrast internet business models are doing remarkably well during the recession, thank you very much.</p>
<p>That includes multi-channel high street / internet companies; and b2b as well as b2c companies offering products and services.</p>
<p>Often the only businesses that are not making sufficient gains right now are those with:</p>
<ul>
<li>no internet presence</li>
<li>a poor web presence that is not optimised</li>
</ul>
<p>And that&#8217;s not just opinions.</p>
<p>Let&#8217;s talk internet commerce facts!</p>
<ul>
<li>The British Retail Consortium monthly report on online retail sales shows non-food, non-store sales rising by 13.7 per cent in April 2011, compared to last April.</li>
<li>In the first quarter of 2011, total online retail search volumes grew by 29 per cent compared with the same quarter in 2010, according to the BRC-Google Online Retail Monitor.</li>
<li>In 2010, complete online sales in the UK grew by 18 per cent year-on-year to £58.8bn, according to IMRG and Capgemini e-Retail Sales Index.</li>
<li>The number of overseas consumers searching for UK retailers grew by 27 per cent in the first quarter of 2011 compared with the same quarter 2010, according to the British Retail Consortium.</li>
<li>Consumers in the US spent more than $38bn online during the first quarter of 2011, according to research released by comScore.</li>
<li>It is anticipated that global online advertising spending will increase by 13 per cent in 2011, according to the IAB (Internet Advertising Bureau).</li>
</ul>
<p>But even more significantly, latest annual figures show that in 2010, 30.1 million adults in the UK (60 per cent) accessed the internet each day or almost every day to find products, information and services, according to the Office for National Statistics.</p>
<p>In fact, 73 per cent of people looking for services, products or information were using a search engine as their first line of enquiry, according to the Office for National Statistics.</p>
<p>One of the other latest interesting trends is the rise in multi-channel on and offline purchasing. Increasingly people like to click online before they visit stores as a means of locating goods.</p>
<p>One third of electrical goods were bought in this way in the UK during the run-up to Christmas 2010 and the same trends apply to b2b companies and business services.</p>
<p>People increasingly are researching anything service or product wise online before they make contact, that goes for solicitors, painters and decorators, plumbers, architects, restaurants, fashion shops, clothes, shoes, cars, anything.</p>
<p>The internet is now overwhelmingly the first port of call for people looking for information, including where to locate products and services; and that&#8217;s especially true for local services: Manchester, London, Wigan and Warrington, Walsall, Winchester wherever you may be.</p>
<p>Stephen Robertson, Director General of the British Retail Consortium, has described the ongoing phenomenon thus:</p>
<p>&#8220;Online is the fastest growing part of retailing&#8230; Despite any short-term effects from weakening consumer confidence, what stands out here is the fundamental strength of the growth of online retailing. A 29 per cent increase in retail searches in a year is a huge increase in potential shoppers.&#8221;</p>
<h3>To summarise:</h3>
<ol>
<li>E-commerce, trade that occurs directly through the internet continues to grow at a staggering rate.</li>
<li>Search traffic as a starting point for researching products, services, is growing even more so.</li>
</ol>
<p>So that&#8217;s the facts and figures. That&#8217;s why SEO can help you through the recession period and provide a long-term platform for sustained growth&#8230;</p>
<ol>
<li>SEO can have an enormous impact on the way you do business, increase growth, income, efficiency and the effectiveness of your business model.</li>
<li>SEO if done correctly is a purely natural process to match people&#8217;s search queries with the products and services they are seeking.</li>
<li>Overtake SEO has a proven track record of increasing traffic to client sites, improving rankings and improving the effectiveness of websites to do business.</li>
</ol>
<p>There is no end in sight for the enormous growth of web commerce.</p>
<p>For 2011 online retail in the UK will enjoy a further 18 per cent growth, with total e-sales estimated to be worth £69bn, according to IMRG and Capgemini.</p>
<h3>Why not be a part of that growth?</h3>
<p>Or do you want your business to stay in the shadows?</p>
<p>If you do want to grow your business and keep your revenue stream options open online this means you need SEO for your business and that&#8217;s why SEO is big business right now.</p>
<div class="innerhead02"><a href="/contact-manchester-seo-consultancy">Contact Overtake SEO</a> today to find out more about our SEO services</div>
<p><!-- innerhead02 --></p>
]]></content:encoded>
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		<item>
		<title>Overtake SEO</title>
		<link>http://www.overtakeseo.com/overtake-seo-blog/manchester-seo/overtake-seo/</link>
		<comments>http://www.overtakeseo.com/overtake-seo-blog/manchester-seo/overtake-seo/#comments</comments>
		<pubDate>Fri, 27 May 2011 10:05:32 +0000</pubDate>
		<dc:creator>overtakeseo</dc:creator>
				<category><![CDATA[Manchester SEO]]></category>
		<category><![CDATA[manchester]]></category>
		<category><![CDATA[overtake]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.overtakeseo.com/overtake-seo-blog/?p=1</guid>
		<description><![CDATA[Welcome to a new name in Manchester SEO services: Overtake SEO.
Based in Manchester city centre Overtake SEO is now up and running, offering a wide range of professional SEO services, courtesy of our experienced team.
We are a fresh and innovative [...]]]></description>
			<content:encoded><![CDATA[<div class="innerhead01">Welcome to a new name in Manchester SEO services: Overtake SEO.</div>
<p>Based in Manchester city centre Overtake SEO is now up and running, offering a wide range of professional SEO services, courtesy of our experienced team.</p>
<p>We are a fresh and innovative SEO company, providing tailor made SEO services to both the public and private sector.</p>
<p>Check our website for an overview of the comprehensive services we provide.</p>
<p>And follow our SEO blog for the latest SEO industry news as well as Overtake company news.</p>
<ol>
<li>Overtake SEO &#8211; a newly launched <a href="/">Manchester SEO company</a> offering cutting edge SEO.</li>
<li>Overtake SEO Blog &#8211; an original <a href="/search-engine-optimisation-manchester">Manchester Search Engine Optimisation</a> blog keeping you posted with the latest SEO news and events.</li>
</ol>
<p>You can also register for our newsletter and keep up-to-date with SEO development news.</p>
<p>Kind regards&#8230;</p>
<p>The Overtake Team</p>
<div class="innerhead02">Fast Lane SEO&#8230;</div>
<p><!-- innerhead02 --></p>
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