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We can provide you with some free advice on how to make sense of your current SEO ranking reports – and also how to develop your own search engine ranking reports.
Whether you are a novice to SEO, a self-starter or even a more advanced SEO consultant, working in-house or freelance – Overtake SEO provides a full range of SEO ranking and search engine report services that can make a difference to your business.
Our search engine reports are developed around serious business intelligence.
Why?
Because at Overtake we take your SEO seriously and that means we like to monitor search engine rankings in an intelligent and dynamic way.
We pride ourselves on our ability to compile serious search engine ranking reports for you that can deliver business intelligence to make your online business grow.
Because although rankings are only one part of the Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) mix, achieving good organic search engine rankings for appropriate keyword terms is absolutely crucial for any SEO campaign.
How does it work?
The whole point of monitoring rankings is to establish how any SEO keyword campaign is doing in terms of achieving high ranks for relevant keywords.
A key outcome in the perfect world is the delivery of high rankings for keyword terms that are highly relevant to the website in question, especially high volume traffic keyword terms.
Whether it be a business service, product for sale or whatever – the name of the game is achieving high ranks on Google for keywords and key phrases that are extremely relevant… and ideally very popular in terms of the objectives of the business services or products that you are offering, or whatever goal you have for your website.
It could be a phrase like Manchester SEO or Manchester SEO services for a Manchester SEO company.
Or a term like Manchester hotel or UK business services.
Any keyword terms that are likely to generate common search traffic to your door.
So how does it work?
It’s straightforward…
Overtake SEO’s services in line with any professional SEO campaign service, aims to provide higher rankings for relevant keyword terms but the only way to check that is to monitor ranks on a regular basis.
Effective SEO monitoring is partly about experience and intelligent insight gathering but also understanding how your site is ranking over a period of time.
Regular SEO ranking reporting, rather than occasional sporadic checking, is necessary in order to gather seriously worthwhile business intelligence that can feed back into your overall SEO campaign.
How do you begin?
Once you have decided what keywords you are focusing on you need to start tracking them.
Analytics data is useful but a dedicated report building software which shows your rankings for multiple search engines is also advisable.
Adopting an arbitrary system that shows things like overall rankings over time will allow you to make real intelligent decisions on your SEO spending, any site changes you have made, budgets for advertising spend.
It can provide a whole range of insights into how, why and where you should be developing your online business.
Advanced monitoring reports also offer performance metrics such as comparisons with your competitors or analysis of rankings via different segments of your site or services.
Because SEO ranking reports are part of our Manchester SEO packages you can rely on Overtake SEO to provide thorough and intelligence driven reports for you tailored to your business objectives online, no matter what the size of your website or scale of your web marketing campaign.
Feel confident that our reports are detailed, insightful and easy to follow and provide data from different places to fully inform your Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) campaigns, including any social media development and other wider marketing and business strategies.
Our highly flexible reports are fully tailored and can be integrated with traffic information, conversions and other analytics data.
Bespoke SEO packages
Fortunately, they form part of our bespoke SEO packages services which also involve report writing and consultancy based on your individual business requirements.
However, if you do not want to let us handle your SEO ranking reports as part of an SEO package perhaps, or even a wider more specialised SEM campaign, and are interested in keyword monitoring yourself, here’s the thrust of what you need to do.
Develop a scientific approach – a Microsoft Excel spread-sheet is useful to list your keywords.
Create regular time slots to monitor your keywords by searching on Google. Once or twice a week you can check your rankings, for instance.
You can compile the files for a variety of search engines if you like: Yahoo, Bing or others.
A good tip is also to make sure you’re logged out and web history is turned off so as not to skew search results based on your previous searches.
Many people are manually checking rankings and think they are top of the rankings, but actually they aren’t!
I.e. your website might rank artificially higher due to your previous searches for your own site.
Another thing is the routine – it’s only over time that trends will occur and you can make some of your intelligence gathering pay off.
Make notes, again time-dated of anything interesting so you or your SEO consultant can advise you on what business gains can be made or suggest content changes.
Of course it might just be cheaper and less time consuming to let a trusted professional handle the whole thing.
In any case, over time this systematic approach can pay great dividends and really help to develop and nurture your SEO campaign to help your website business get to where you want it to be.
Unfortunately it can be time consuming but no one said business is a piece of cake – or there are always going to be instant dividends.
And at the end of the day achieving high rankings and developing SEO rankings reports are just one part of an SEO campaign – and so business intelligence from SEO ranking reports can never be a silver bullet to transform your website into an overnight success.
Integrated approach
It needs to be part of a wider more integrated approach to web marketing and good business practice in general.
However, it’s only through developing intelligent insights into how your site is performing on Google and the other search engines that intelligent decision making can be made.
To ensure your site and your online business is heading in the right direction.
If you need to discuss SEO rankings for your website, don’t hesitate to call the fast-lane team at Overtake SEO.
Also if you do want to hand over the tricky stuff of SEO report writing and SEO ranking reports to us – give us a call or drop a line via our contact page.
We will be happy to turn your online data into real, hard, creative business intelligence that can help your business achieve what you want it to achieve.
