Search Engine Marketing

You'll be amazed at what we can do for your website's Search Engine Marketing campaign.

We can optimise your website for the search engines and your website visitors so you can be found easily online and help you make new sales.

We can help increase visitor traffic via the implementation of a highly targeted PPC and internet advertising campaign.

• Common Sense PPC & paid search campaigns
• Bespoke SEO Solutions
• Search Engine Marketing (SEM) focused on business success

At all times we provide well organised, common sense approaches to utilising the web to achieve your business goals.

Contact us today if you have any questions or need to arrange a meeting to start developing your Search Engine Marketing campaign.

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) commonly refers to a combination of paid search activities such as PPC and banner ads, as well as a combined SEO input such as SEO content development & link building, the latter designed to improve organic rankings, traffic and conversions via the search engine results pages.

SEO

SEO requires forward thinking in terms of search trends and consumer habits and staying power in terms of a regular input from a variety of skill bases, including web design savvy, keyword research, copywriting, and specialist optimisation activities such as site structure and meta tag development.

Successful SEO requires dedication, organisation, hard work, creativity and thinking out the box abilities as well as detailed insights into every aspect of how search engines and consumers interact.

Paid Search

Ad campaign management requires a firm grounding in data analysis as well as insightful keyword research based on paid search competitive trends.

Overtake SEM Services

At Overtake SEO we can integrate PPC into your SEM campaign based on our ability to make keyword choices that will max your ROI and not hinder your SEO progress.

We also create integrated data analysis for your wider SEM campaign, compare and contrast the effectiveness of any SEO organic optimisation input and your PPC campaign, looking at a combination of:

• Impressions
• Click through rates
• Returns on advertising
• Conversions from organic search
• Organic rankings results
• Ranks for PPC

This allows us to develop action plans to improve the ROI of your campaigns and bring targeted traffic to key areas of your site.

Why SEM?

Search Engine Marketing (SEM) is becoming increasingly attractive for businesses for a number of reasons.

• Paid listings are fast to set up and can create instant results.
• Paid listings are easy to set up and offer direct access to customers.
• Organic SEO can be very cost-effective and deliver longer term dividends based on increasing organic traffic and higher rankings.
• Organic SEO enquiries are free and offer potential for a greater level of trust than paid advertising.
• SEM provides easy to monitor data - monitor your investment, see results.
• SEM offers potential to target a variety of keyword choices across multiple platforms.
• Successful SEM offers potential for huge returns on investments and increased brand awareness.

Overall SEM is a combination which can help bring:

• Increased traffic
• Improved rankings
• Better ROI
• Increased conversions
• Growth in traffic & conversions over the longer term

If you are looking to invest in SEM why not speak to a company that wants to offer you the quality of services and results that you deserve and who really understands how the combination of SEO and PPC can deliver effective results for you.

Why not enlist our SEO, Google Adwords and PPC management services to form a wider Search Engine Marketing strategy?